As part of an ongoing Zappos rebrand, we partnered with rapper, actor and activist Killer Mike to shake up a traditionally vanilla social feed.
Killer Mike’s atypical story is led as much by fitness as it is by personality and heart. His mantra “sweat today, don’t regret today” helped attract new followers from all backgrounds to the brand’s social accounts.
With an updated brand voice and inspiring content, we grew their audience organically from zero to 35,000+ followers.
Recap video can be found here.