adidas x Foot Locker 


Fest Pack

Every year, thousands flock to manmade oases to experience the joy of outdoor festivals. In 2019, adidas & Foot Locker inspired young women to cultivate their own personal oasis. 

Leaning into the artifical nature of festivals, we created a simple and surreal campaign that invited consumers to create their own festival experience. A place for her to express herself freely. 

Our goal: Support young women in finding, expressing and cultivating love for yourself by creating “Your Oasis.”

Credits ︎


Art Direction
Graphic Design

Content Creation