adidas x Foot Inc. 


HOC Meeting Toolkit

For the Foot Inc. annual managers meet, we wanted to inspire our business-to-business partners to make their mark in adidas classics.

Enter Home of Classics.

Pulling inspiration from the “Home of Classics” consumer’s campaign, we created a dynamic, engaging design system that showcased incoming product while championing adidas’ iconic silhouettes. 

The system encouraged store managers to lean into Home of Classics ethos and live their own adventures.

Credits ︎


Graphic Design