ADIDAS x Foot Locker: “Create Your Oasis.”

Every year, thousands flock to manmade oasis’s to experience the joy of outdoor festivals. In 2019, adidas & Foot Locker inspired young women to cultivate their own personal oasis.

Leaning into the artifical nature of festivals, we created a simple and surreal campaign that invited consumers to create their own festival experience. A place for her to express herself freely.

Our goal: Support young women in finding, expressing and cultivating love for yourself by creating “Your Oasis.”

Pulling inspiration from the collection itself we concepted and crafted a set of bespoke paper oasis for our talent to create inside. 
To further enhance the juxtapostion and bring out the vibrant apparel we designed a fluid graphic and tactile design system. 

With a custom set of analogue distressed letteforms and textures the campaign came to life on social, ecommerce and brick & morter. 
Client: adidas 
Studio: Happylucky
Aaron Zurcher
Derek Vander Griend
Nicole Potts
Brandon Wells 
Samantha Hanlin


The Creative Practice of
Derek Vander Griend



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