ADIDAS x Foot Locker: “Create Your Oasis.”
Every year, thousands flock to manmade oasis’s to experience the joy of outdoor festivals. In 2019, adidas & Foot Locker inspired young women to cultivate their own personal oasis.
Leaning into the artifical nature of festivals, we created a simple and surreal campaign that invited consumers to create their own festival experience. A place for her to express herself freely.
Our goal: Support young women in finding, expressing and cultivating love for yourself by creating “Your Oasis.”
Leaning into the artifical nature of festivals, we created a simple and surreal campaign that invited consumers to create their own festival experience. A place for her to express herself freely.
Our goal: Support young women in finding, expressing and cultivating love for yourself by creating “Your Oasis.”
Pulling inspiration from the collection itself we concepted and crafted a set of bespoke paper oasis for our talent to create inside.
To further enhance the juxtapostion and bring out the vibrant apparel we designed a fluid graphic and tactile design system.
With a custom set of analogue distressed letteforms and textures the campaign came to life on social, ecommerce and brick & morter.
With a custom set of analogue distressed letteforms and textures the campaign came to life on social, ecommerce and brick & morter.
Credits:
Client: adidas
Studio: Happylucky
Studio: Happylucky
Team:
Aaron Zurcher
Derek Vander Griend
Nicole Potts
Chloe
Brandon Wells
Samantha Hanlin
Derek Vander Griend
Nicole Potts
Chloe
Brandon Wells
Samantha Hanlin